Squeeze Wheatgrass based in Warrenpoint, Co. Down has just agreed a Sponsorship deal with the Belfast Giants.
The Belfast Giants, Northern Ireland’s most successful professional sporting team since their beginning in 2000, average 5,000 fans per game for around 30 games for a total attendance of over 150,000 spectators at home games in Belfast throughout the season.
The Giants account for 23% of all customers through the doors at The SSE Arena and the ‘split’ of fans is 52% Male & 48% Female – unique to any sport.
The Giants have an online reach to 68,000 unique monthly website users, 48,000+ on Facebook, 30,000+ Twitter followers, 11,000+ followers on Instagram, 250,000 YouTube views & over 550,000 audio channel listens.
This deal sees Squeeze Wheatgrass sponsor Forward, Colin Shields in his ninth season with the Belfast Giants, and will have their company’s logo branded on his teal Giants jersey for all home games during the 2016/17 season.
Shields is both the Giants all-time leading points scorer & goal scorer and has played in 425 games, posting 172 goals and 303 assists – good for an impressive 475 points overall for the organisation.
The Giants team have been incorporating Squeeze Wheatgrass shots into their pre-match training and are seeing the benefits of the supplement with a run of home game wins!
Colin Shields also owns Total Performance Fitness based in Dundonald, which has an impressive client base including the Ireland Field Hockey team. Negotiations are in progress between Squeeze Wheatgrass and Total Performance Fitness which will result in the premium Wheatgrass shots being sold in the gym to both clients and visitors.
Award winning company*, Squeeze Wheatgrass is the only UK producer of a Ready to Drink wheatgrass shot with 12-week shelf life and delivers 2,000-3,000 wheatgrass shots across the UK and Europe every week through its E-commerce website and wholesale network. The Wheatgrass shots contain no additives or preservatives and are not frozen or heated treated.
This business was set up when Managing Director, Jacquelyn Stewart was diagnosed with skin cancer. Jacquelyn became interested in wheatgrass and its benefits and decided to grow and juice her own wheatgrass as part of her treatment programme.
Wheatgrass is widely known in Europe and America and a number of health benefits have attributed to regular ingestion of the juice as far back as the 1940s, including boosting red blood cell production, stabilisation of blood sugars, improved circulation, increased energy and detoxification.
The grass which is too difficult to ingest directly, is juiced using a special method and contains over 90 minerals, including high concentrations of the most alkaline minerals: potassium, calcium, magnesium and sodium; and 19 amino acids.
The company grows the wheatgrass without soil, feeding the plant directly through the roots so the result is cleaner grass, it removes the risk of soil borne bacteria and it’s actually sweeter as they can cut it closer to the root.
* IGD Food Industry Award Winner, Ulster Tatler Business Woman of the Year, UTV Business Eye Highly Commended SME, Nectar Small Business Finalist, Belfast Telegraph Business Woman of the Year Finalist, Ulster Grocer Artisan Producer Marketing Winner, Business Eye AgriFood Business of the Year Winner, Highly Commended Free From Food Awards, Belfast Top 50, Quality Food Awards Winner, Great Taste Award Winner